A new name in online gaming is coming to New Jersey. On March 8, Boyd Gaming Corporation and FanDuel Group announced their plans to launch Stardust-branded online casinos in New Jersey and Pennsylvania.
A new name in online gaming is coming to New Jersey.
On March 8, Boyd Gaming Corporation and FanDuel Group announced their plans to launch Stardust-branded online casinos in New Jersey and Pennsylvania.
The Stardust brand - which was established in the heart of the Las Vegas Strip in the 1950’s as one of the city’s more prominent casinos at the time - will replace the Betfair Online New Jersey casino.
“For nearly 50 years, the Stardust was one of the most famous casinos on the Las Vegas Strip,” Keith Smith, President and CEO of Boyd Gaming, said in a statement. “And while the resort has been gone for more than a decade, the Stardust brand is still as well-known and popular as ever.”
Pending final regulatory approval from the states, the companies anticipate launching the Stardust Casinos in April.
The Stardust Casinos mobile app will be available for iOS and Android in New Jersey and Pennsylvania.
“The new Stardust Casino will retain all of the great games that customers love on Betfair Casino, while incorporating a new stylish look that captures the glitz, glamour and nostalgia of old Las Vegas,” Amy Howe, president of FanDuel Group, said in a statement. “Stardust Casino allows us to take a market leading product to the next level, creating a unified platform across New Jersey and Pennsylvania and integrating Boyd Gaming’s B Connected player loyalty program to provide even more value to our customers.”
Stardust Casinos will operate under the Golden Nugget license.
Betfair is one of the original New Jersey online casino apps.
Stardust will be linked to Boyd Gaming’s “B Connected” player loyalty program, which allows players to earn points and tier credits.
In the statement, Smith said the companies “are confident this legendary brand will give us a significant advantage in connecting with players looking for a distinctive online gaming experience.”
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