Playtech Signs Multi-State US Deal With Unibet

By Ionut
Published October 6, 2021

Unibet Interactive, a subsidiary of Kindred Group, and gambling technology firm Playtech have engaged into a multi-state partnership. According to the terms of the deal, Playtech will provide Unibet with its RNG Casino software in New Jersey in the next months, with additional states to follow. Find out more in this news piece.

This is the first time Playtech RNG Casino software will be available to players in the state of New Jersey.

A multi-state deal has been announced in the United States between the Kindred Group subsidiary Unibet Interactive and Playtech. To begin with, Playtech will provide Unibet with its RNG Casino software for the New Jersey market as part of its collaboration with the company. Over the next several months, the software will be rolled out across all Unibet products in various jurisdictions.

Playtech’s strategic push into the U.S. market continues with the signing of this agreement with Unibet Interactive. For its consumers in New Jersey, Unibet has built a market-leading product reinforced by Playtech’s best-performing RNG casino software.

Playtech is a leading provider of gambling technology situated in the United Kingdom. Sports betting, poker, bingo, and virtual sports are all included in the company’s software.

It allows us to provide our online casino gamers with some of the highest quality content, according to Manuel Stan, senior vice president for Kindred Group U.S. “We are looking forward to working with Playtech in more U.S. states in the future,” said the company.

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It is expanding its presence in the U.S.

Playtech’s long-term expansion strategy in the United States continues with the addition of Unibet as a partner. By working with BetMGM and Bet365, Playtech has already established a foothold in New Jersey, which is home to one of the nation’s most significant iGaming and sports betting markets. The entry barrier, on the other hand, is high due to the vast number of providers.

Playtech has signed a lease for its first U.S. live gaming studio.

This is Playtech’s first live casino studio in the United States, which it secured a lease for in March.

Unibet has online an online casino in New Jersey and Pennsylvania and hoping to open up in more states in the near future. 

The Finalto division of Gopher Investments will be acquired for $250 million. Despite the board’s unwavering support, the deal must still be approved by Playtech shareholders. The transaction is expected to close in the first half of 2022.

In August, Playtech was approached with a $210 million deal but declined it. According to the company, this deal will help stabilize and estimate the remaining group’s cash flow.

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